The Natural Tone Lip Serum
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Melanin-rich skin,
Understood.

Proven skincare solutions tailored to our reality,
and not some romanticized version of it.

Most Wanted

Skincare for
Real Ones

Instantly improves the look of lips impacted by sun exposure, smoking, and hyperpigmentation. Naturally bringing back the confidence in your daily life.

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A Brand So Fresh,
Created So Clean

Our purpose is to honour melanin-rich skin through clean formulas that understand its unique needs. Transforming your daily hygiene into a form of luxury that resonates with the true beauty and lets it be known. Both internally and externally.

With solutions for those traditionally underserved in the beauty space, we’re redefining what personal care means for the modern individual. You no longer have to shrink yourself to fit into a world that was never built for you.

Facts That
U Can Feel

Inclusive ads and

Exclusive Shelves

Black men outspend the market on grooming but still get the smallest shelf. Make it make sense.

Hyperpigmentation is
melanin in overdrive

Over 65% of Black people get dark spots after a shave or breakout.
 It’s just melanin doing too much.

Spending Power with
Nowhere to Go.

Black men invest in looking good: outspending the total market on grooming toiletries by about 20%.

Safety Shouldn’t

Be a Luxury

Only 21% of personal care products marketed to Black women are rated as low hazard.

Better Skin =
Better Confidence

55% of people feel more confident when their skin is right. It’s deeper than looks; it’s peace of mind.

The Missing Link

Black consumers are three times more likely to be dissatisfied with their options for hair and skin care than non-Black consumer.

Facts That
U Can Feel

Inclusive ads and

Exclusive Shelves

Black men outspend the market on grooming but still get the smallest shelf. Make it make sense.

Hyperpigmentation is
melanin in overdrive

Over 65% of Black people get dark spots after a shave or breakout.
 It’s just melanin doing too much.

Spending Power with
Nowhere to Go.

Spending Power with Nowhere to Go.

Black men invest in looking good: outspending the total market on grooming toiletries by about 20%.

Safety Shouldn’t

Be a Luxury

Only 21% of personal care products marketed to Black women are rated as low hazard.

Better Skin =
Better Confidence

55% of people feel more confident when their skin is right. It’s deeper than looks; it’s peace of mind.

The Missing Link

Black consumers are three times more likely to be dissatisfied with their options for hair and skin care than non-Black consumer.

Your Daily Carry Just Leveled Up.

Your Daily Carry Just
Leveled Up.

An on-the-go cleanser scented to perfection. Infused with oud, tonka bean and sandalwood, the Moisturizing Mist blends well with tobacco and Mary Jane so you never have to shy away from a first impression.

Coming Soon
uuanted First Touch moisturizing mist bottle for hydrating skincare
Close-up profile of woman with natural freckles and radiant skin texture
Stacked bottles of uuanted Natural Tone Lip Serum with dropper design
Close-up side profile of a man with smooth, healthy skin for natural skincare branding

Simply the beginning,
and a good one at that.

This is skincare that knows
what it’s doing.

This is skincare that knows what it’s doing.

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